Florist: tasks and pay
- €14 to €19gross per hour, indicative
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What does a florist earn?
Indicative estimate, not a measurement
€14 to €19
gross per hour
Estimate by Werkvolk, updated on 15 September 2026.
Indicative Belgian pay range: €14 to €19 gross per hour. Busy seasons such as Valentine's Day, Mother's Day and All Saints often mean longer hours and extra work. Employee pay estimate; actual pay depends on experience, sector pay scales and working hours. Premiums, overtime and benefits are separate.
How do I become a florist? See the guideThe job at a glance
- What you doAs a florist, you create and sell bouquets and floral arrangements, and sometimes floral decorations for events such as fairs, weddings or funerals.
- What you needFeeling for colour, form and floral compositionCreativity in translating a customer's wishes into an arrangement
What does a florist do?
As a florist, you create and sell bouquets and floral arrangements, and sometimes floral decorations for events such as fairs, weddings or funerals. Also known as a flower arranger, flower seller or floral decorator, you care for the flowers and plants, display the goods attractively and welcome customers in the shop. You analyse each customer's wishes, advise them, sell products and services, take payment and prepare orders. You also sell plants and related products, store goods, keep the sales area in order and handle complaints. In Belgium this is a creative retail trade for people with an eye for colour and composition who enjoy contact with customers and working with fresh, living material.
Typical tasks
- Create bouquets and floral arrangements
- Care for the flowers and plants
- Display the goods attractively for sale
- Welcome customers and analyse their wishes
- Sell products and services and take payment
- Prepare orders and store the goods
- Keep the sales area tidy and handle complaints
Required skills
- Feeling for colour, form and floral composition
- Creativity in translating a customer's wishes into an arrangement
- Customer-friendly attitude and sales sense
- Care in handling fresh, perishable flowers and plants
- Basic knowledge of plant care and seasonal availability
Frequently asked questions
What does a florist do?
A florist creates and sells bouquets and floral arrangements, and sometimes decorations for events such as weddings, fairs or funerals. You care for the flowers and plants, display the goods, welcome customers and analyse their wishes. You advise, sell products and services, take payment, prepare orders, keep the sales area in order and handle complaints, always working with fresh, living material.
How much does a florist earn in Belgium?
Indicative Belgian pay range: €14 to €19 gross per hour. Busy seasons such as Valentine's Day, Mother's Day and All Saints often mean longer hours and extra work. Employee pay estimate; actual pay depends on experience, sector pay scales and working hours. Premiums, overtime and benefits are separate.
Is there strong demand for florists in Flanders?
Demand in Flanders is steady, with peaks around key moments such as Valentine's Day, Mother's Day, weddings and funerals. Flower shops, garden centres and event decorators regularly look for people who combine creativity with a customer-friendly attitude. Skilled florists who can both arrange well and advise customers are especially valued, and event decoration offers extra opportunities.
Which diplomas or certificates do you need to become a florist?
You do not strictly need a diploma to start, but a florist training or apprenticeship is a real advantage and teaches you composition, plant care and shop routines. If you want to run your own flower shop, business management knowledge helps. Above all, a feel for colour and form and a customer-friendly attitude weigh heavily with employers.
Can you start as a florist without experience?
You can start without experience as an assistant florist, learning to care for flowers, display goods and prepare simple bouquets alongside experienced colleagues. Employers value creativity, a customer-friendly attitude and willingness to learn. As your skills in composition and customer advice grow, you take on more complex arrangements and event work.