What will you do?
Also known as a flower arranger, flower seller or floral decorator, you care for the flowers and plants, display the goods attractively and welcome customers in the shop. You analyse each customer's wishes, advise them, sell products and services, take payment and prepare orders. You also sell plants and related products, store goods, keep the sales area in order and handle complaints.
- Create bouquets and floral arrangements
- Care for the flowers and plants
- Display the goods attractively for sale
- Welcome customers and analyse their wishes
- Sell products and services and take payment
- Prepare orders and store the goods
- Keep the sales area tidy and handle complaints
Skills to develop
- Feeling for colour, form and floral composition
- Creativity in translating a customer's wishes into an arrangement
- Customer-friendly attitude and sales sense
- Care in handling fresh, perishable flowers and plants
- Basic knowledge of plant care and seasonal availability
Your foundation for this occupation
Learn flower quality, colour balance and seasonal materials. Cut flowers need different care from potted plants.
From preparation to your first day
Develop the practical skills
Practise tying bouquets, preparing stems and building stable arrangements.
Check your work
Check freshness, balance and transport packaging against the order and budget.
How can you grow?
Specialise in weddings, sympathy work or event decoration.
Frequently asked questions
Why does care before arranging matter?
Clean materials, suitable storage and preparation help preserve flower quality. Attractive arranging cannot repair poor starting condition.