Employer branding
Retain new employees: from the job advert to day 90
Set honest expectations and follow through during the first 90 days. Practical onboarding steps, useful questions and clear ownership for employee retention.
Latest articles
Attracting young talent: explain the first months at work
Make training, support, pay and hours concrete. A practical approach to entry-level recruitment without assumptions about an entire generation.
Make a recruitment video: a simple 30-second shot list
Show tasks, workplace and colleagues with a short shot list. Add captions and a written advert, then measure whether the video leads to useful responses.
Social recruiting: channels, post examples and measurement
Use social media for recruitment with a clear audience, practical job-post examples and measurement that follows responses through to interviews.
Building an employer brand: from promise to evidence
Make your employer story concrete through real working arrangements and examples. Practical steps for your careers page, adverts and interviews.
Running a good job interview as an employer
Prepare relevant questions, explain the process and end with a clear next step. A practical checklist for a respectful candidate conversation.
Recruitment channels: which mix fits your vacancy?
Compare your careers site, job platforms, social media and referrals. Choose using reach, relevant responses and follow-up rather than a universal ranking.