When a vacancy is hard to fill, establish where progress stalls. A reach problem needs a different response from applicants dropping out after interviews.
I would follow one vacancy from first visit to decision with consistent definitions.
1. Few people see the vacancy
Check discoverability, freshness and a clear title. Examine the regions and roles your channels reach. Test one additional channel with a defined budget and review date.
2. People read but do not respond
Check tasks, pay, hours, location and the mobile response step. Missing conditions create uncertainty; a long form adds effort. Ask what was unclear where possible.
3. Responses do not become relevant interviews
Agree which requirements are necessary. Identify skills that can be taught. Assess relevant experience, not just keywords or identical job titles.
4. Interviews do not become agreements
Compare the advert’s promise with the final offer. Ask why people withdraw and examine delays and follow-up. A small sample is not universal evidence.
Choose one change and measure its effect on that step. The channel guide helps with reach; the advert checklist with clarity.
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