How to write a job advert: checklist and example

A good job advert helps someone decide whether the role fits. Start with the role, location and conditions, then describe everyday work, necessary requirements and the next step. You do not need impressive-sounding phrases to be credible.

I would test every sentence by asking: can an applicant learn something concrete from it?

From vague to useful

Vague: “We seek a flexible team player for a challenging role with competitive pay.”

More specific template: “As a warehouse worker in [location], you check deliveries, prepare orders and record quantities in [system]. You work [days and hours]. Gross pay ranges from [minimum] to [maximum] per [hour/month], based on [criteria]. You receive support from [role].”

Use real information. This is not an actual vacancy; amounts are deliberately left blank.

Your advert checklist

• Title: use a recognisable role name without internal abbreviations.
• Tasks: describe main activities and an ordinary day.
• Location: explain the workplace and any travel.
• Hours: specify schedule, working time and relevant shift arrangements.
• Pay: state the basis, supported range and conditions for allowances or benefits.
• Requirements: distinguish necessary from teachable. Ask only for requirements you can justify for the role.
• Starting: explain training and initial learning.
• Response: provide one clear way to express interest and explain what follows.

Show culture through behaviour

“A family atmosphere” can mean many things. Explain how colleagues help, who makes decisions and how feedback works. Use a real team example and do not promise practices that do not exist.

Check on a phone

Can readers quickly find the essentials? Does the response step work? Are you requesting only information needed now? Check that the text and form refer to the same role and location.

Have a colleague who knows the work review it. Record applicant questions and fill gaps. Read about clear pay information and choosing channels.

Ready to publish? Werkvolk lets you post a vacancy free as an additional mobile channel alongside your existing recruitment. The pricing page explains conditions for further matches.